TRUST IS EVERYTHING
- Client data is confidential
- Do what you promise
- Respond and follow-up
- Be ready
QUALITY & ACCURACY
- If you aren’t sure, just ask
- Check it and check it again
- Spelling is important
- Do good work
EMBRACE INNOVATION
- SALY is dead
- Efficiency in everything
- Continuous learning and improvement
- Be open and flexible
CARE DEEPLY
- Be happy for people
- Support one another
- Model service in all you do
- Be self-motivated